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From personalization to collagen and ‘the cloud’: Whipstitch Capital … – FoodNavigator

This was just one of the many top healthy living trends and truths to look out for at Expo West last week, outlined by MA specialists Whipstitch Capital​.

Other key trends included collagen, better-for-you snacking, personalization, plant-based, grass-fed, functional ingredients, sugar reduction, and transparency and sustainability.

Commenting on the online retail space, Whipstitch noted that 70% of consumers will buy groceries online by 2024, with sales predicted to hit $100 billion by 2022. This growth is faster than many originally thought.

Whipstitch anticipates, “an influx of MA, [with] retailers targeting online-centric businesses to drive revenue growth […] Retailers [are] desperate for the online ‘recipe’,”​ they added, and that is “easier bought than built”​.

Collagen… from boom to blockbuster

As was evident at Expo West 2018 in Anaheim, collagen is increasingly visible across food, beverage, dietary supplement, and cosmetics applications. The global collagen market was valued at almost $4 billion in 2016 and is predicted to surpass $6.5 billion by 2025.

“Food beverage and healthcare application segments are expected to grow significantly over the coming years, projected to grow at CAGRs of 7.2% and 6.4%, respectively,”​ noted Whipstitch, and this is attributed to the “increasing awareness regarding benefits of collagen consumption, growing population, growing geriatric population, and rising purchasing capacity of consumers”​.

Announced yesterday, the Clorox Company announced it was acquiring Nutranext​, parent company of a range of dietary supplement brands including Neocell, which specializes in collagen-based supplements for joint, bone, and muscle health.

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